The Trouble with Missing Appointments
April 18, 2024
My coaching colleague was recently bemoaning his meeting “no shows.” I don’t know the proportion of his scheduled appointments that were failing to materialize either in person, virtually, or over the phone, but I sensed his irritation. Not only is there the time that was spent in preparation for the meeting, but the forfeiture of “time” that might well have been devoted to another valuable pursuit.
In not just our profession, but many others I understand the frustration. The attorney who has blocked out an hour to meet with a new client about establishing a trust. The carpenter who reports to a residential address to install a cabinet at 9 am and upon arriving learns no one is at home. An Uber driver who has made arrangement not less than five minutes before to pick up a rider at the airport, only to be ghosted.
Many doctor’s offices post a disclaimer that a missed medical appointment remains billable. Even with that, a study conducted ten years ago and published in the National Library of Medicine indicated that over one out of six scheduled medical office engagements are simply skipped. Last year, that cost our health care system over $150BB. I wonder who that bill may be passed on to, if not the patient? The rest of us?
I coach many of my clients on career development and job interview skills. I have observed that even in our relatively “tight” labor market employment, especially in mid-level management positions on up, landing a job can be challenging. Even in that climate, USA Today reports that anywhere between 20 and 50% of job applicants don’t show for their initial job interview. Most fail to even contact the employer.
I would think that the market becomes even tighter for those who miss interviews.
I admit that there have been occasions when I committed the infraction of missing an appointment. A kid got sick. Times got mixed up. Car troubles or traffic snarls ensued. I didn’t write down the time or forgot. Even with legitimate reasons, it was still embarrassing, particularly if it was an instance of my own late “excuse me.”
Just not bothering to call or show up is disrespectful, rude, and dishonorable. Further it can represent someone else’s insight into the integrity and character of the offender.
Please, if you’re not able to fulfill the commitment of the engagement that was scheduled, demonstrate the courtesy of a contact!
As for those of us who rely on commitment to meetings for our livelihood, what are some things we can do to improve our own batting average?
· Reminders in advance of meetings are helpful. I send a text the day before. Some businesses provide an automated phone call or email.
· If a client has not appeared at my meeting within five minutes of the schedule starting time, I will text them to verify I can plan on their attendance.
· There are enterprises that consider a missed appointment billable unless notification is received at least 24 hours in advance. Still other businesses handle this practice delicately, not wanting to appear punitive.
· Should an appointment be missed, some businesses will follow up with their client within 24 hours, to verify that the customer is first, ok, but second to attempt to reschedule. I would note, however, that a pattern of continued absences may lead to eventually severing the relationship.
· When reasonable avoid scheduling out more than 14 days in advance, appreciating the fragility of long-range attention spans.
· State the purpose of the upcoming meeting or appointment in the invite. Share an outline of anticipated key talking points.
· Provide an easy scheduling system through digital online, Calendly, or a similar resource. Best, allow clients to schedule their own appointment times.
Finally, I recommend that there is agreement that an appointment has actually been established. There can be times, such as with a sales call, that the marketing representative may have misread the prospective client. As a note to that salesperson, discern if you’re making connection with the prospect to where you are confident there is mutual agreement for follow up. Absent that, the probability of being stood up increases. If the sale or connection is not made initially a transaction handled deftly can greatly increase the odds of not only a future successful meeting but a future sale and the addition of a client down the road.
The Seed Sower